Scholarly Commons at Miami University Scholarly Commons @ MU
    • Login
    • Scholarly Commons FAQs
    • SHERPA/RoMEO
    • SPARC Author Addendum Engine
    View Item 
    •   SC Home
    • Faculty Research and Scholarship
    • Sutter, Christopher
    • View Item
    •   SC Home
    • Faculty Research and Scholarship
    • Sutter, Christopher
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Adaptations to knowledge templates in Base-of-the-Pyramid markets: The role of social interaction

    Thumbnail
    View/Open
    2014 Sutter Kistruck Morris - Templates and Social Interaction in the BOP.docx (112.4Kb)
    Date
    2014-02-18
    Author
    Sutter, Christopher
    Kistruck, Geoff
    Morris, Shad
    Metadata
    Show full item record
    Abstract
    While templates may facilitate knowledge sharing within the base-of-the-pyramid, it is often necessary for entrepreneurs to adapt the template for reasons of resource scarcity. We explore the role of social interaction in determining whether these adaptations are beneficial or detrimental. Our results suggest that interactions between the entrepreneur and technical experts who understand the ‘why’ behind each practice can result in improved performance while interactions with entrepreneurial peers can produce more varied results. Thus, the type of knowledge generated through social interaction plays a significant role in the degree to which adaptations to templates are principled versus presumptive in nature.
    URI
    http://hdl.handle.net/2374.MIA/5031
    Collections
    • Sutter, Christopher

    Browse

    All of Scholarly CommonsCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    Statistics

    View Usage Statistics

    - Miami University Libraries
    - Center for Digital Scholarship
    - Contact Us
    DSpace software
    Mirage 2 Theme
    htmlmap