Now showing items 1-2 of 2
Contradictions and Consensus: Clusters of Opinions on E-books
Q methodology was used to determine attitudes and opinions about e-books among a group of faculty, graduate students, and undergraduates at Miami University of Ohio. Oral interviews formed the basis for a collection of ...
Book Lovers, Technophiles, Printers and Pragmatists: The Social and Demographic Structure of User Attitudes toward e-Books
Q-methodology was used to identify clusters of opinions about e-books at Miami University. The research identified four distinct opinion types among those investigated: Book Lovers, Technophiles, Pragmatists, and ...