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    Adaptations to knowledge templates in Base-of-the-Pyramid markets: The role of social interaction 

    Sutter, Christopher; Kistruck, Geoff; Morris, Shad (2014-02-18)
    While templates may facilitate knowledge sharing within the base-of-the-pyramid, it is often necessary for entrepreneurs to adapt the template for reasons of resource scarcity. We explore the role of social interaction in ...

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    AuthorKistruck, Geoff (1)Morris, Shad (1)Sutter, Christopher (1)Subject
    Adaptation (1)
    Base-of-the-Pyramid (1)Knowledge transfer (1)
    social interaction (1)
    ... View MoreDate Issued2014 (1)

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