Birkenhauer, Laura2021-01-282021-01-28Birkenhauer, L. (2018, September 12). Building Your Brand and Communicating for Collaboration in a Brand New Role [Conference session]. Speak Up – Advocating for You and Your Library, Amigos Library Services Online Conference.http://hdl.handle.net/2374.MIA/6689Newly created roles in libraries are an exciting opportunity, but can also be confusing: for colleagues, your campus and community. The confusion is only compounded when a position breaks with tradition or is built on emerging ideas in the field. How can you cultivate collaboration when you and others struggle to define your new duties? A Student Success Librarian speaks to the process of personal branding, crafting a communication plan and networking with coworkers and campus units in a brand new, nontraditional role in an academic library.Conference Presentation