Buildings matter because they are the symbols and the repositions of memory. Our lives are entangled with memories. Memory is the brain’s ability to store, retain or recall experiences during years. Remembering is the act of bringing the information you have gained before into your mind. Recall means the mental process of retrieving information. Memories as past experiences, could affect current behaviors. Architects have great opportunities to create memories. Architects build buildings as a place where experiences turn into memories. The senses that buildings provoke, become part of memories and affect behaviors. Architecture can build memories.