Scholarly Commons at Miami University Scholarly Commons @ MU
    • Login
    • Scholarly Commons FAQs
    • SHERPA/RoMEO
    • SPARC Author Addendum Engine
    View Item 
    •   SC Home
    • Faculty Research and Scholarship
    • Crain, Matthew
    • View Item
    •   SC Home
    • Faculty Research and Scholarship
    • Crain, Matthew
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    A Critical Political Economy of Web Advertising History

    Thumbnail
    View/Open
    (216.3Kb)
    Author
    Crain, Matthew
    Metadata
    Show full item record
    Abstract
    Using the United States as a case study, this chapter outlines the history of web advertising from a critical political economy of media approach. As part of the broader privatization of the internet in the 1990s, U.S. policy-makers sought to position American businesses at the forefront of the web’s global commercial expansion and embraced a hands-off regulatory approach to web advertising. Free from regulatory constraints, digital advertising companies brought web advertising into the mainstream by developing capacities for user data collection and targeted messaging. U.S.-based companies have since found enormous success in pushing the technical and political boundaries of data-driven advertising, which now sits at the center of the global digital media economy. Critical political economy of media provides valuable insights into the structural dimensions of this history.
    URI
    http://hdl.handle.net/2374.MIA/6298
    Collections
    • Crain, Matthew

    Browse

    All of Scholarly CommonsCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    Statistics

    View Usage Statistics

    - Miami University Libraries
    - Center for Digital Scholarship
    - Contact Us
    DSpace software
    Mirage 2 Theme
    htmlmap