Creating a Marketing Plan with a Marketing Team of One

dc.contributor.author	Girton, Carrie
dc.date.accessioned	2018-09-04T15:52:33Z
dc.date.available	2018-09-04T15:52:33Z
dc.identifier.uri	http://hdl.handle.net/2374.MIA/6255
dc.description.abstract	For librarians with little or no marketing experience, marketing plans can be daunting and overwhelming. However, they are not as difficult as they may seem. This article describes how the author created a marketing plan for a small academic library based on the structured, 5-part process, based on Kathy Dempsey’s 2009 book, The Accidental Library Marketer.	en_US
dc.relation.isversionof	http://journal.marketinglibraries.org/august2018/MLJ-v2i1-81-85.pdf	en_US
dc.title	Creating a Marketing Plan with a Marketing Team of One	en_US
dc.type	Journal Article	en_US
dc.date.published	2018

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