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dc.contributor.authorMorgan, Abigail
dc.identifier.otherMorgan, A. (2022). Critical consumption: Empowering students to evaluate sources in a one-shot session on introductory consumer marketing research. In G. Snipes, M. Karo, A. E. Faulkner, & L. Reiter (Eds.), Teaching Business Information Literacy (pp. 195–203). Association of College and Research Libraries.en_US
dc.description.abstractInstruction in library resources and research for the introductory marketing class is one of the most requested one-shot sessions from the business school at Miami University, a large public school in the Midwest, with around fifteen sessions taught each academic year. The one-shot session outlined here is derived from these classes. Students’ main project for the course is to create a marketing plan for a chosen consumer packaged goods product (i.e., food or household items that are repurchased regularly); the library session is designed to help them find the information they will need about consumers for the project.en_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.titleCritical Consumption: Empowering Students to Evaluate Sources in a One-Shot Session on Introductory Consumer Marketing Researchen_US
dc.typeBook Chapteren_US

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Attribution-NonCommercial-NoDerivs 3.0 United States
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States